buying of advertising space
1Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …
2Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …
3buying service — / baɪɪŋ ˌsɜ:vɪs/ noun an agency which buys advertising space or time for its clients …
4Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …
5advertising agency — noun an agency that designs advertisement to call public attention to its clients (Freq. 2) • Syn: ↑ad agency • Hypernyms: ↑agency * * * an agency employed by advertisers to plan, design, place, and supervise their advertisements or advertising… …
6Media buying — is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real estate within any given media. The main task of Media Buying lies within the negotiation of price and… …
7Out-of-home advertising — Marketing Key concepts Product marketing · Pricing …
8media buying — ˈmedia ˌbuying noun [uncountable] MARKETING the business of buying advertising space in newspapers and magazines and on the television and radio: • A New York media buying firm handles all their major promotions. * * * media buying UK US noun [U] …
9Super Bowl advertising — Among other things, the Super Bowl, the championship game of the National Football League (NFL) in the United States, is known for the high profile advertisements that are aired during its television broadcast. Because the Super Bowl is a very… …
10Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… …
