brand name advertising
1brand name — noun a name given to a product or service • Syn: ↑trade name, ↑brand, ↑marque • Members of this Usage Domain: ↑Sectral (for: ↑trade name), ↑Xanax ( …
2brand name — 1. a word, name, symbol, etc., esp. one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc …
3Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …
4Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …
5brand — name A tradename used to identify a specific product, manufacturer, or distributor. The sale of most branded products began in the UK at the turn of the century; some, such as Bovril (Trademark) and Horlicks (Trademark), were mid Victorian when… …
6Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …
7Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …
8Advertising, marketing, and branding — Fashion advertising and marketing, it could be argued, dates back to ancient Mesopotamia when wall carvings and drinking vessels served as advertisements for the fashion of the times. Later, paintings of aristocrats in fashionable dress provided… …
9Advertising slogan — Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach. The original Anheuser Bush ad as it appeared in the February 1906 issue of Theatre Magazine. The slogan on the sign reads: Modern Version of Ganymede… …
10brand slut — n. A consumer with no loyalty to a particular brand. Example Citations: 5 Brand Sluts: Yeah, we re talkin to you. Trendster and JWT Exec VP Marian Salzman defines brand sluts as consumers who flit from one brand to the next with no sense of… …
