advertising frequency
1Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …
2Frequency capping — is a term in advertising that means restricting (capping) the amount of times (frequency) a specific visitor to a website is shown a particular advertisement. This restriction is applied to all websites that serve ads from the same advertising… …
3Advertising Age — Infobox Magazine title = Advertising Age image size = 213px image caption = Advertising Age August 13, 2007 company = Crain Communications Inc. paid circulation = unpaid circulation = total circulation = circulation year = frequency = Weekly… …
4frequency — 1) The number of times the average person in a target market is exposed to an advertising message during a given period. 2) The number of times an advertisement is repeated in a given medium (television, radio, etc. ) within a given period,… …
5frequency discount — / fri:kwənsi ˌdɪskaυnt/ noun reduced rates offered for frequent use of a advertising medium …
6Effective frequency — In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.The subject on effective frequency is quite controversial. Many …
7Out-of-home advertising — Marketing Key concepts Product marketing · Pricing …
8Reach (advertising) — In the application of statistics to advertising and media analysis, reach is defined as the size of the audience who listen to, read, view or otherwise access a particular work in a given period. Reach may be stated either as an absolute number,… …
9legal advertising — 1) Legal notices required by law to be published in court approved local newspapers. 2) Advertising for the legal services of lawyers and law firms. Category: Small Claims Court & Lawsuits Nolo’s Plain English Law Dictionary. Gerald N. Hill,… …
10The Indian Institute of Planning and Management (IIPM) advertising controversy — In October 2005, The Indian Institute of Planning and Management (IIPM) was involved in a controversy regarding the veracity of its claims in print advertisements.equence of EventsIn 2005, An article titled IIPM: The Truth about IIPM Tall Claims… …
