advertising brief
1advertising brief — / ædvətaɪzɪŋ bri:f/ noun basic objectives and instructions concerning an advertising campaign, given by an advertiser to an advertising agency ● The brief stressed the importance of the market segment to be targeted. ● The advertising brief was… …
2advertising brief — An agreement between an advertising agency and a client on the objectives of an advertising campaign. It is important that the client knows exactly what the objectives are, helps to plan the overall strategy, and sets the budgets. Once the brief… …
3Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …
4Mobile advertising — Not to be confused with Mobile billboard. Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing. Contents 1 Overview 2 Types of mobile ads 3 Mobile Rich Media …
5Creative brief — A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team… …
6Direct-to-consumer advertising — (DTC advertising) usually refers to the marketing of pharmaceutical products but can apply in other areas as well. This form of advertising is directed toward patients, rather than healthcare professionals. The Food and Drug Administration holds… …
7Cannes Lions International Advertising Festival — The Cannes Lions International Advertising Festival (IAF) is generally regarded as the most prestigious international advertising festival. The five to seven day festival is held annually in the city of Cannes, France, usually in the third week… …
8Mother Advertising — is an advertising agency with offices in London, New York and Buenos Aires. Mother London is the UK’s largest independent advertising agency[citation needed]. The agency s philosophy is To make great work, have fun and make money. Always in that… …
9O'Reilly on Advertising — was a popular show that was broadcast Saturday mornings on CBC Radio One, running from 11:30 12:00pm (half an hour later in Newfoundland). Its host was Terry O Reilly, who is a radio/voiceover director with a lengthy career. Its producer and co… …
10spot advertising — noun Advertising by means of brief items, usu in dramatized form, on television or radio • • • Main Entry: ↑spot …
