advertising believability
1believability — noun the quality of being believable or trustworthy • Syn: ↑credibility, ↑credibleness • Ant: ↑incredibility (for: ↑credibility) • Derivationally related forms: ↑ …
2Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …
3MediaCurves — MediaCurves.com is a website that hosts communications research studies to report on Americans’ perceptions of popular and controversial media events, broadcasts and advertisements[1][2]. The site was developed by HCD Research, Inc. as a venue to …
4Attack ad — In political campaigns, an attack ad is an advertisement whose message is meant as an attack against another candidate or political party. Attack ads often form part of negative campaigning or smear campaigns, and in large or well financed… …
5Skins (TV series) — This article is about the UK TV Series. For the North American remake, see Skins (2011 TV series). Skins Genre Teen drama Created by …
6Lie — For other uses, see Lie (disambiguation) A lie (also called prevarication, falsehood) is a type of deception in the form of an untruthful statement, especially with the intention to deceive others. To lie is to state something with disregard to… …
7Cold Feet — For other uses, see Cold feet (disambiguation). Cold Feet Cold Feet intertitle Genre Comedy drama Created by …
8Fight Club (film) — infobox film name = Fight Club caption = Theatrical poster director = David Fincher producer = Arnon Milchan (exec.) Art Linson Ross Grayson Bell Cean Chaffin writer = Jim Uhls starring = Edward Norton Brad Pitt Helena Bonham Carter music = Dust… …
9Points-of-parity/points-of-difference — Points of difference and points of parity These can be utilised in the positioning (marketing) of a brand for competitive advantage via brand/product.In essence: Points of difference (PODs) – Attributes or benefits consumers strongly associate… …
10Advance-fee fraud — African sting An advance fee fraud is a confidence trick in which the target is persuaded to advance sums of money in the hope of realizing a significantly larger gain.[1] Among the variations on this type of scam are the Nigerian Letter (also… …
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