Below the line это:

Below the line
Below the line
Below the line - комплекс маркетинговых коммуникаций, включающий в себя стимулирование сбыта, мерчендайзинг, POS-материалы, direct marketing, public relations. BTL позволяет доносить рекламное сообщение или призыв к покупке непосредственно к индивидуальному потребителю. В этом случае сообщение носит максимально личностный и индивидуальный характер, место воздействия максимально приближается к месту продажи или к месту, где принимается решение о покупке.
Синонимы английские:  BTL

Финансовый словарь Финам.


Смотреть что такое "Below the line" в других словарях:

  • Below the line — may refer to:*Below the line (filmmaking), an accounting term used in film or movie production *Below the line (advertising), an advertising strategy *A type of scoring in contract bridge scoring *The group voting ticket option in Australian… …   Wikipedia

  • Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… …   Wikipedia

  • Below the line (filmmaking) — In budgeting a motion picture or television production, below the line costs include the salaries of the non starring cast members and the technical crew, as well as use of the film studio and its technical equipment, travel, location, and… …   Wikipedia

  • below-the-line publications — The lower level publications in the hierarchy of joint publications that are signed by the Director, Joint Staff and contain specific mission area guidance for the joint community. Included in this level are reference publications and those… …   Military dictionary

  • Below the Belt — may refer to: * Below the belt, a fighting term * Below the Belt (gender), a term used to illustrate the deconstruction of gender * Below the Belt (Hellyeah DVD) * Below the Belt (album), an album by Pigfaceee also*Above the line (disambiguation) …   Wikipedia

  • Below the belt — Mainly used in combat sports such as boxing and kickboxing, the term below the belt is referred to all the area of the body that lies, as the term indicates, below the line of the belt, including the genital area, legs, and crotch. In these… …   Wikipedia

  • Below the Radio — Infobox Album Name = Below the Radio Type = compilation Artist = Various Artists Released = 2004 Recorded = Genre = Length = Label = Producer = Reviews = *Pitchfork Media (7.3/10) [ review/18188 below… …   Wikipedia

  • Above the line — may refer to: *Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming *Above the line (advertising), an advertising strategy to promote brands through conventional forms of mass… …   Wikipedia

  • On the line — Line Line, n. [OE. line, AS. l[=i]ne cable, hawser, prob. from L. linea a linen thread, string, line, fr. linum flax, thread, linen, cable; but the English word was influenced by F. ligne line, from the same L. word linea. See {Linen}.] 1. A… …   The Collaborative International Dictionary of English

  • above-the-line publications — The upper level publications in the hierarchy of joint publications which includes capstone, keystone, and other key joint doctrine publications that the Chairman of the Joint Chiefs of Staff signs and are intended to be used by combatant… …   Military dictionary

  • Above the line (filmmaking) — See Above the line for other meanings and uses of the phrase. In the movie industry, above the line expenditures are those that are negotiated or spent before filming begins. These costs can include rights for the material on which the screenplay …   Wikipedia


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